Tequila is a drink with a nasty reputation; the mere mention of the name tends to conjure up images of copious vomitting and general ill health. Possibly part of the reason for this is the way most tequila is marketed - it is usually cheap and nasty stuff adorned with tacky Mexicana like Combreros or Cacti. It to the hedonist in us –it is fun for a short while until it ends up on the pavement and you end up with a ferocious, meat-axe through the skull headache.
The people at Kaleidoscope have taken a different approach with this amazing packaging, based on whiskey flask, it gives tequila a really refined feel to it, lifting the product from tacky spewfest to classy drink to be savoured and enjoyed.
via thedieline.com